• Paid Media Campaigns: Expert in devising and executing effective paid media campaigns across major platforms such as Google, Meta (Facebook), TikTok, YouTube and Apple Search Ads. I have a track record of driving successful user acquisition and retention campaigns.

• Currently heavily involved with executing and measuring digital audio, OOH, OTT and experiential marketing.

• App Store Optimization (ASO), SEO and User Experience: An organic expert with a strong focus on enhancing digital PR, mobile customer relationship management (mCRM), and optimising user experience (UX) to maximise visibility and engagement. 

• Strategic Marketing Growth: Adept at designing growth and retention strategies that include innovative referral programs, loyalty initiatives, and impactful organic social engagement techniques. Prioritising sustainable user growth and retention.

• Privacy Changes Mastery: Possess a profound understanding of the evolving privacy landscape. Well-versed in all privacy changes across Apple and Google, including the Consent Mode, Server Side Tracking, Apple Privacy API, and Privacy Sandbox. Capable of adapting strategies to ensure compliance and user trust.

• Successfully launched brands into new regions, including Spain, Canada and the United States. This was across two verticals: gambling and eCommerce. 

• Launched an eComm store within the fitness industry where the client sells, fitness equipment, recovery and lifestyle items.

• Collaborated closely with luxury retailers in the UK to develop and implement robust paid media strategies, integrating profit data for data-driven campaign management. Proficient in feed maintenance, I optimised product attributes to drive efficiency and improve campaign performance. This approach led to increased visibility, higher click-through rates, and revenue - all aligned with business objectives.

• Consult very closely with a global brand to advise on their marketing organisational structure and provide different ways of working within each marketing component.

• • Hosted 2 webinars with Google with attendees of 101 including top brands such as Yves Rocher, Henkel, Samsung, Dolce&Gabbana, Harrods and Deckers.

  • Spoke at 3 Google events

  • Hosted 3 webinars with Google and the client

  • Lead 4 global brands' App and Paid Media strategy

  • Author of 2 corporate whitepapers for Jellyfish

  • Winner of Premier Partner Google Award 2021 for my work on MyFitnessPal

  • App Growth Awards 2021 - Finalist for my work on Experian

  • Shortlisted at the 'Independent Agency Awards' in the 'best use of Google media' category for my work on Google App Campaigns!

  • Interviewee for Business Insider on the new Apple Placements

  • Winner of the Spokes Jelly of the Year award 

  • #65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish) - https://www.measurelab.co.uk/blog/podcasts/skadnetwork-4-with-luisa-del-maschio-jellyfish/

  • Currently building our Jellyfish's mobile proposition in order to drive incremental growth 

  • Asset Optimisation - Panelist at a Google, Meta and Jellyfish event on how to measure asset optimisation effectively

  • Hosted 1-1 App Training for one of the biggest finance clients in the UK, concentrating on the whole mobile ecosystem and how to drive success. This training contained materials on UX, mCRM, Paid Media and owned channels.

  • Was an integral part of an internal Google series at Google to showcase how to drive profitable growth for client and key partner

  • Hosted a breakout session at the first Google hybrid EMEA event, where I taught clients how to integrate server-side tracking and inject profit values into paid media platforms to drive profitable growth for companies.

  • I share my passion for digital marketing with students in UK schools, leading two impactful all-day career days.

My expertise in the marketing realm has not only opened doors to prestigious events but has also allowed me to collaborate with some of the brightest minds in the tech industry. One includes data engineers at Google.

One remarkable experience stands out - being flown to Israel to engage with the region's top tech giants. What sets me apart and what led me to be selected for this remarkable opportunity is my unique blend of technical prowess and innate people skills.

Warmth without compromising on professionalism, firmness without crossing the line into rudeness - this balance is what defines my approach. The ability to captivate an entire room, to have each individual hanging on to every word, is a gift. 

But how you ask? Because I'm not just passionate about marketing; I'm deeply committed to the art of storytelling, to taking people on a journey of discovery.

My approach goes beyond vanity metrics, transcending into a realm where people come first. 

Behind every screen is a person, a potential connection waiting to be forged. 

This is my mission - to remind marketers and brands that the heart of marketing lies in understanding the people who engage with companies like yours day in and day out. Our essence finds its depth through connection and purpose.